ABOUT US
Welcome to Eesti Pagar, the Baltic’s leading wholesale bakery group and your trusted partner for premium frozen bakery products. With five bakeries across Baltics and over a century baking heritage, we masterfully blend time-honored traditions with the most advanced production technology in Northern Europe to deliver unparalleled quality and taste.
As the undisputed market leader with over 45% share on Estonia and Latvia markets, we have built a reputation for excellence that now extends to more than 25 countries across four continents. Our mission is to bring the authentic taste and superior quality of European baking to the global market, offering a comprehensive portfolio designed to meet the dynamic needs of our international Retail and HoReCa partners.
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| 5x | 25x | 1600x |
| state-of-the-art bakeries | modern production lines | employees |
| 220M EUR | 100M kg | 30M EUR |
| yearly turnover | yearly production volume | export outside Baltics |
We invite you to discover the quality, reliability, and taste that make Eesti Pagar the ideal choice for your frozen bakery needs. Our extensive assortment of over 700 products is a testament to our baking expertise. We offer a world of flavors and formats, expertly crafted to deliver convenience, quality, and customer satisfaction for both Retail and HoReCa channels.
Whether you are looking to enhance your assortment with our beloved branded products or seeking a reliable, experienced partner for your Private Label, Eesti Pagar is equipped for your success. We are more than just a supplier; we are a dedicated partner committed to growing your business through innovation, quality, and a shared passion for exceptional food.
Our growth is rooted in a deep commitment to sustainability. We power our operations with CO2-free green energy, source RSPO certified palm oil and Rainforest Alliance certified cacao, and are constantly increasing our use of 100% recyclable packaging.
At Eesti Pagar, we do more than just bake; we build partnerships. Our business concepts are strategically designed to drive growth, enhance efficiency, and meet the evolving demands of consumers and professional kitchens.
Our partnership is built on a foundation of trust, backed by our commitment to uncompromised quality, certified food safety, and a reliable global supply chain. We stand by our word and our products, solidifying our role as your reliable frozen bakery producer.
Our Story:
A 110-Year Journey Forged in Community and a Passion for Baking
Our story is not merely one of bread and pastry; it is the story of Estonia itself, a tale of community, resilience, innovation, and an unwavering commitment to our roots. It began over a century ago, not in a large factory, but in the heart of a small town with a spirit of self-reliance.
The Dawn of an Era: The Cooperative Spirit (1914-1944)
Our origins trace to 1914, when the Antsla Consumers’ Cooperative opened its first bakery. This community endeavor became the bedrock of our identity, forged in the hardship of World War I. A new chapter began in 1925 with J. Konsbergi’s modern bakery and the iconic “pikk mees” (tall baker) image.
The trials of World War II culminated in a devastating fire in 1944 that destroyed the cooperative building. From these ashes, the company rebuilt by focusing on small, local bread workshops.
Rebuilding and Growth: An Era of Mechanization (1944-1994)
The post-war decades brought reconstruction and centralization, as workshops evolved into regional factories like the Võru Bread Factory (1949). The true leap into the modern age came with two pivotal constructions. In 1964, work began on a state-of-theart factory in Paide, which opened in 1965 with three mechanized lines capable of producing 45 tons of products daily.
This was followed in 1985 by a new production complex in Võru. Equipped with four lines and a 54-ton daily capacity, it rectified the region’s long-standing reliance on imported bread.
A New Identity: Consolidation and the Birth of a Brand (1994-2010)
Following Estonia’s restored independence, a major reorganization in 1994 consolidated several regional bakeries into a new company, AS ETK Leib. This strategic move centralized marketing and development to face growing market competition. A pivotal moment came in 2004 with the creation of the Eesti Pagar brand. The name, meaning “Estonian Baker,” and the “veski” (mill) logo were chosen to reflect its deep Estonian roots and the journey from grain to bread.
The new brand sparked immediate, dynamic growth. The first frozen products line was launched in Võru that same year, and by 2005, production reached 14 million kilograms annually, capturing 23% of the Estonian market and launching the company’s first exports into the European Union.
The Modern Era of Innovation & Baltic Leadership (2010-Present)
This period has been defined by strategic growth across the Baltics and a sharpened focus on innovation, wellness, and sustainability. Our expansion began in 2010 with the acquisition of the Dinella factory in Latvia, now the market leader Latvijas Maiznieks.
We solidified our regional presence in 2014 by acquiring the Mentora bakery in Lithuania, which proudly operates today as Lietuvos Kepėjas.
This growth has transformed the Eesti Pagar Group into the largest and most modern bakery in the region. Today, our combined portfolio features nearly 700 unique products, with our Estonian heritage.
Together, our team of 1600 people exports to over 25 countries. As we celebrate our 110th anniversary, we honor the founding principles of quality and trust that have guided us from a single local bakery to a respected Baltic leader.